• Replying to @Cle1976 @WhatTheFFacts

    see that's what i meant, it's not a literal loss. They could've clicked on something which gives Google money, but they didn't so Google does not get the money. In both scenarios, Google's money is not reduced. It's only about increasing vs. not increasing.

  • Replying to @VincentTj_ @Cle1976 @WhatTheFFacts

    Essentially I'm saying that "cost" = reduces money, (negative). While losing potential consumer = does not change amount, (neutral)