We looked inside some of the tweets by @glossyco and here's what we found interesting.
Inside 100 Tweets
Last Seen Profiles@indah_sintya_@nukonosuke22@miyer@nkae10@polymanga@deepaksam5@FiliGarciaCast1@cm_portsmouth@Jfloresc96@Arenxss@dewitiramisu1@Epp_16@NicolasDarioSo1@Ocy_yo@hoganburrell@aki_89_04
A new membership program looks to alleviate pain points of emerging fashion designers.
“I think a lot of brands are discovering Glow Recipe’s skin care, and they don’t realize that we’re K-beauty-inspired or a K-beauty brand,” said Glow Recipe's Christine Chang.
How natural-beauty and personal-care brands are prepping to scale through Target.
Poshmark leans on celebrity partnerships for customer acquisition.
Hair-care brand R and Co moves into cosmetics and fragrance categories.
“When a retailer stands for what you stand for and provides the access to your customer that you can’t as a self-funded, boot-strapped business, you don’t want to say no.”
This week, resale platform Poshmark launched a new partnership with tennis superstar Serena Williams. The goal: to bring in new customers and keep the ones the company already has coming back for more.
Brands need to be paying attention to the evolution of the lifestyle consumer, and a small crop of companies is showing what it means to create a brand for the future of the space.
“If you create a community with your customer, and [develop] trust and consistency in delivering highly effective clean and thoughtful products, then if you branch out, it’s something that will excite the customer.”
“Saying no to retailers is a key part of our distribution strategy.”
"We are really focused on creating meaningful human connections and engagement between the platform and the customers."
Lifestyle branding is starting to outgrow its roots.
Building on its lifestyle-centric concept, hair-care brand R+Co launched on Friday a collection of cosmetics, including a fragrance gel and a brow gel.
NJAL+, the new initiative from the company, is a membership program meant to alleviate the challenges of being an independent fashion designer without the backing of a big brand or money from venture capital.
When Sarah Lee and Christine Chang joined forces to start Glow Recipe in 2014, they wanted to find their own way to introduce the U.S. consumer to Korean beauty.
Target announced earlier this month that it was expanding its natural-beauty assortment with buzzy beauty and personal-care brands like nontoxic nail-care line Tenoverten, skin-care company Cocokind and active brand Yuni.
The U.K. division of Benefit Cosmetics has launched an in-house influencer agency to streamline its marketing operations.
Digitally native brand Modcloth is turning a new leaf.
In many ways, Lagerfeld shaped the brands he worked with, rather than the other way around. Today, a brand’s business objectives often stand in the way of a creative’s vision.
Vrai & Oro, a 5-year-old direct-to-consumer company, is seizing an opportunity to bring transparency to the normally opaque process of buying high-end jewelry.