Juul wants you to believe that it became a teenage sensation entirely by accident. The truth is much hazier than that, @kevinroose writes.
I don’t see any evidence presented here that JUUL was marketing to teenagers. What I get from the material presented here is that the founders understood that disrupting the tobacco market meant competing with cigarettes on a cultural level rather than championing a moral cause.
I didn't know that in english "teens" was qualifying people in their twenties or that in public-health stopping smoking was exclusively for people in their late forties. Shame on NYT.
U.S. English. As I understand it, a child is anyone under age 21. "Teen" appears to include anyone between the ages of 15 and 25, or anyone of any age that is enrolled in some type of degree granting institution as well as unmarried women under the age of 40 🙃
And yes, in American public health land, one qualifies for harm reduction after poisoning oneself for a few decades. However, harm reduction privileges will be revoked should children and teens (defined above) start trying to avoid poisoning themselves.
OMG. LOL CTFK. U R the SOURCE of that teen sensation.
They and @truthinitiative have done nothing but fuel the fire of teen desire to see what JUUL is all about. The more a deal they made of JUUL the more teens wanted to try it for themselves. It was a self fulfilling prophecy and they pretend like they didn't see it coming.
Anyone with a brain can see the flavors and packaging is marketed to kids.
Erm- it clearly states on the pack it’s for adult smokers only. Have you actually seen one?
They advertise on snapchat daily
Juul does not advertise on snapchat.
A pic of a Juul is on snapchat almost everyday if you look in the story part same thing even if its not an ad
Yeah, but that's not advertising for JUUL, it's part of a media campaign against JUUL.
It's still exposure and easily accessible to kids like there going to read the stories all you have to see is the product lol
Thank you @NYTimes - E-cigarettes are not safe. Marketing them as such to teens was despicable, and to date I haven't seen proof that they actually help with tobacco addiction, either.
You haven’t really been looking have you?
Nope, likely hasn't looked at all. Probably never heard of @RCPLondon either. Weren't they the medical org that first found smoking caused cancer? Oh yeah, that's right they did!