We looked inside some of the tweets by @SportBusiness and here's what we found interesting.
Inside 100 Tweets
Rankings (sorted by number of followers)
The ECB has undertaken its biggest-ever research project to inform the marketing and identity of The Hundred and its teams. “It’s about your messaging, it’s about how you present and hone in on the audiences you want to target,” says managing director Sanjay Patel. ($)
There are 10 million cricket fans in the UK, but only 1.5 million are actively engaged with that sport, says the ECB. The Hundred will attempt to bridge that gap, targeting families and hoping to attract the South Asian fanbase who turned out in droves for the World Cup. ($)
FREE: An estimated 3 million people channel surfed the Cricket WC, Wimbledon Final and British GP on Sunday. My namesake, Ben Cronin at @Publicis_SE, has looked at the BARB figures and examined what they say about the British appetite for sport
Maxis head of brand and marketing Tai Kam Leong said: “The gaming industry is a huge industry that spans across any age group across mobile, home fibre, personal computer and console, and we will go in the direction that the industry wants us to go.”